GFR OFFICIAL LAUNCH: JANUARY 1, 2027FOUNDING PARTNER PRE-LAUNCH ADVERTISING NOW AVAILABLEWHERE THE MUSIC MEETS THE CONVERSATIONCALL OR TEXT 713.999.0616GFRADIOLIVE.COMHOUSTON-BASED • CULTURE-DRIVEN • DIGITAL-FIRSTGFR OFFICIAL LAUNCH: JANUARY 1, 2027FOUNDING PARTNER PRE-LAUNCH ADVERTISING NOW AVAILABLE
About Grown Folks Radio

More than radio. It’s a feeling.

GFR is a Houston-based, culture-driven, digital-first commercial station built for adults who value timeless music, real conversation, professional presentation and true community.

GFR
Why GFR Exists

A station that respects grown listeners.

Grown Folks Radio was created around a simple idea: mature audiences deserve programming that sounds intentional, feels familiar without being stuck in the past, and makes room for real conversation. We blend timeless music with contemporary selections, specialty formats, public affairs, community information and Houston-centered storytelling.

Our goal is not to imitate terrestrial radio. GFR is designed as a digital-first station experience that can travel with the listener — at home, at work, in the car and on mobile devices — while maintaining the warmth and personality of the radio many listeners grew up loving.

Our Brand Promise

Timeless music. Real conversation. True community.

“Where the Music Meets the Conversation” is more than a slogan. Music creates the mood, personalities create familiarity, conversation adds meaning, and community gives the station purpose.

GFR serves grown audiences through classic and contemporary R&B, gospel, Southern Soul, blues, jazz, classics, specialty programming, public affairs and culturally relevant discussion. Every part of the station is intended to reinforce preparation, respect, accountability and consistent quality.

What Guides Us

Built with standards. Delivered with soul.

R

Respect

We treat listeners, colleagues, guests, sponsors and community partners with dignity.

E

Excellence

Preparation, clear communication, strong audio and polished presentation matter.

A

Accountability

We own responsibilities, follow through and protect the trust placed in the brand.

C

Community

We reflect Houston culture with relevance, authenticity, service and heart.

Music

Curated, Not Random

GFR programming is built around musical lanes, dayparts and listener expectations rather than an endless shuffle.

Conversation

Context Matters

Public affairs, health, culture and lifestyle content are designed to inform without losing the station’s personality.

Business

Partners, Not Interruptions

Advertising and sponsorship are structured so businesses can reach listeners while supporting the content and community GFR is building.

Leadership

The people shaping GFR now.

Full Staff Page
Mike Whitfield

Mike Whitfield

Executive Director & Director of Media Relations

Provides executive leadership for GFR while directing media relations, strategic communications, partnerships and the station’s public presence.

Mike@GFRadioLive.com →
Sheldon Nunn

Sheldon Nunn

Music Director & Program Manager

Leads music direction and programming, helping define GFR’s sound, rotation strategy, specialty programming and overall flow.

Sheldon@GFRadioLive.com →